Blackbeard Design

Designing
Digital for Social
Impact

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Service
Improvement
Solutions.

We transform frontline services and build digital products which improve efficiency, productivity and user experience.

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Our Services

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1

Service Improvement

2

Solution Development

Our Blog

Service Transformation in action.

Our Culture

Blackbeard is built on the foundations years of working with people within frontline services. We put people at the heart of everything we do to create meaningful digital products and services.

Our Story

At the start Blackbeard was three people with a passion to create digital products that delivered social impact. Today our team of Designers, Developers....

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Our Blog

We understand difficult problems, to find answers, which are designed and tested with people. Let us help you. 

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What we offer

We understand difficult problems, to find answers, which are designed and tested with people. Let us help you. 

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Our Thinking

We take your problem, explore it with the people experiencing it, put you and them at the heart of the design and create a solution which meets everyones needs and requirements. 

Insight

3 Weeks

Our next step is to understand all of the data gathered, and uncover the insights behind peoples actions and thoughts. We discover trends and commonalities and gain a deeper understanding of the people we are creating the service solution for and readdress the frontline problem.

Outcome:
User insight & service problem report

User Experience

3 Weeks

To add depth to our understanding we put our team into the position of our frontline users allowing them to undergo the same interactions, difficulties and barriers. All with the objective of gaining user empathy and perspective of the frontline problem. 

Outcome:
User Research findings

Focus

3 Weeks

Our next step is to understand all of the data gathered, and uncover the insights behind peoples actions and thoughts. We discover trends and commonalities and gain a deeper understanding of the people we are creating the service solution for and readdress the frontline problem.

Outcome:
User insight & service problem report

Design

3 Weeks

We then, together as a collective of people, develop your ideas through co-design workshops, using our innovative behaviour design framework produce a proposed solution. We then test our concept with your service users until we have a refined robust service solution.

The Outcome:
Live prototype digital product or Full service delivery recommendation report.

Solution

3 Weeks

The journey isn’t finished though, our method is focused on continual improvement and support. We consistently reiterate and improve your solution from identified problem to improvement, creating a solution that increases engagement, productivity and product scale.

Outcome:
Service Impact, improvement & feasibility report .

People-centred innovation

Our robust transformation programme increases user engagement, staff productivity, and system scalability. Complex frontline service problems, require whole system innovation to deliver sustainable and quantifiable benefits for your company or organisation.

Insight

To start, we capture service users experience through our robust user research method to help us build insight & empathy into individual actions, thoughts and motivations. Thereby developing a thorough understanding and appreciation of the challenge or problem from their personal perspective.

Outcome:
User insight & service problem report

User Experience

To add depth to our understanding we put our team into the position of our frontline users allowing them to undergo the same interactions, difficulties and barriers. All with the objective of gaining user empathy and perspective of the frontline problem. 

Outcome:
User Research findings

Focus

Our next step is to understand all of the data gathered, and uncover the insights behind peoples actions and thoughts. We discover trends and commonalities and gain a deeper understanding of the people we are creating the service solution for and readdress the frontline problem.

Outcome:
User insight & service problem report

Design

We then, together as a collective of people, develop your ideas through co-design workshops, using our innovative behaviour design framework produce a proposed solution. We then test our concept with your service users until we have a refined robust service solution.

The Outcome:
Live prototype digital product or Full service delivery recommendation report.

Scale

The journey isn’t finished though, our method is focused on continual improvement and support. We consistently reiterate and improve your solution from identified problem to improvement, creating a solution that increases engagement, productivity and product scale.

Outcome:
Service Impact, improvement & feasibility report .



Our Solutions

We specialise in transforming frontline capabilities of government & commercial services with our leading improvement solutions.

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Patient Navigation

Working with Aintree University Hospital, we are collaboratively designing a new digital solution to improve patient navigation and wayfinding, removing the stress and anxiety of finding your way around complex hospital venues.
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Infection Control Training Tool

In partnership with EE (Environmental Excellence Ltd) and Innovate UK we investigated how digital technology can assist in upskilling healthcare cleaning staff, standardise training and in-return improve infection control across hospital settings.
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Our Team

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Jay Walton

Managing Director

Marcus Devaney

Product Design Director

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Guy Christiansen

Business Development Director

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Lee Devaney

 Lead Psychologist

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Joseph Leaf

Designer

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Dionne Witter

Marketing Lead

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Aaron Devaney

Lead Developer

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Our Team

Jay Walton

Managing Director

Jay is passionate about designing and delivering sustainable and engaging digital products that support positive social impact. Jay has specialised in developing meaningful and successful relationships with users through years of engagement management and facilitation with a number of VCF, arts and health organisations. His drive and determination for achieving quality products make him familiar with developing meaningful, user-focused, creative solutions that meet the aligned requirements of both organisations and users. Jay is a successful project manager, fundraiser and project developer and is always open for a conversation around innovative ideas.

Marcus Devaney

Product Design Director

Marcus has crafted his time with Local Government to develop an impressive portfolio of digital engagement with young people in Lancashire, reshaping services to fully embrace emerging technologies towards the needs of its costumers.  Behind the scenes Marcus gets stuck into rich media projects, creating film, outcome animations, web design, ecommerce or public digital services.

Guy Christiansen

Business Development Director

Guy is a successful, dynamic and enterprising creative director with a wealth of experience managing social engagement and community development programmes for public and voluntary sector organisations. Guy has 16 years experience of project management, strategic business planning, operational and creative delivery, and commissioning, fundraising, company development, and financial governance in managing seven figure annual budgets.

Lee Devaney

Lead Psychologist

Lee is a Psychologist and Researcher with significant experience of designing, implementing and managing research and consultation projects. Lee has advised organisations such as the EU and Northern Ireland’s OFMDFM on policy and practice to enhance civic and political engagement.

Joseph Leaf

Designer

Joseph is an established designer offering a number of design solutions suitably created with and for the user, specialising in User Interface and User Experience systems. Joe is a Design for Industry Graduate from Northumbria University and has worked with both public and private sector organisations to develop user-centred products. Joseph stays true to the design process and ensures creative detail is central to all BlackBeard projects.

Dionne Witter

Market Lead

Dionne brings a wealth of knowledge from social care having supported adults with learning difficulties for almost the entirety of her professional career. As an upcoming graduate from UCLAN with a degree in Marketing Management, her experience and ongoing support to advance health & social care through digital products perfectly aligns with BlackBeards ambitions. Dionne enjoys exploring marketing psychology and behaviour, understanding target audience and enabling the most beneficial interaction. A perfect addition to BlackBeards Behavioural Design team.

Aaron Devaney

Lead Developer

Aaron is lead software developer with extensive experience in designing, coding, testing and supporting for desktop, mobile & the web with a keen interest in the Microsoft web stack: ASP.NET, Ms-SQL, & IIS Web Servers.He has a vast knowledge on an array of system architecture projects managing software teams developing Visualisation tools, 3D Simulations, Payment authorisation, mail clients, planning applications, web scraping data retrieval and client assessment platforms. Aaron, leads on all bespoke project requirements overseeing the technical analysis, bringing together the system architecture to create great products for our clients.